3 mistakes that are often made on social networks

Many business representatives and those who develop a personal brand make 3 common mistakes:

Lack of strategy

Focus only on sales

Ignoring engagement

What are the consequences of these mistakes?

Mistake #1: Lack of strategy.

Social media strategy involves defining clear goals and your target audience, choosing the right platform, and creating content. Collecting analytics and adjusting your strategy based on this data is also a key component to improving your strategy and measuring results. We recently gave step-by-step instructions on our blog on how to develop an SMM strategy.

Mistake #2: Focusing too much on sales.

If all your content is “selling” without building rapport or creating a compelling experience, people will quickly get bored. Develop categories, do not sell exclusively head-on, do not forget to provide benefits to potential buyers and show your expertise.

Mistake #3: Ignoring engagement.

Many people get caught up in creating a content calendar and branding, but they forget the most important part: connecting with people. Social media was created as a social platform. Writers who take the time each week to connect with potential and current clients build a strong, trustworthy brand that stands out from the competition. Engagement looks like reacting to comments and messages, reaching out to people with genuine interest and supporting them online.

Do you want to position your brand correctly on social networks, avoid mistakes, and have your marketing investments pay off? Then you should trust the professionals. On our website you can submit a request for a free consultation.